Zeal is an identity that was created in 2020. The company is based out of New York, NY and has many retail shops internationally. The company offers a variety of fast fashion pieces while straying away from forced labor manufacturers.
Zeal takes the impact of forced labor very seriously and creating an environment of good, quality, sustainable clothing. Their goals include being inclusive, a brand for everyone. Our challenge was to represent this image through visual design systems.
Learning about the fast fashion industry and how destructive it can be was a major pain point in my research. I wanted to build Zeal a visual identity representing sustainability.
Using a morphological approach I took the icon of a thread spool to symbolize the fashion industry and the letter Z from the name of the company. The colors chosen represented earth and sustainablility.