Bakeology is an app that allows you to find personalized recipes, launch recipe steps, and send ingredients to a shopping cart when you're running low or don’t have the ingredients. This app allows the user to embrace more than one recipe without having to go back and forth to the grocery store.


Design Research, UX/UI


Challenges faced during this project were projected around the idea of convenience. Using research the biggest problem was wanting to try multiple recipes, but having to find all the ingredients and making large categorized lists were really inconvenient. Bakeology solved this problem by creating an app that sends all of it to a shopping cart.

User Persona

Using a User Persona research strategy we created a simulated targeted user to understand the users wants, needs, and feelings.

Survey Mapping

A survey was sent out to targeted audience members to get a better understanding on the potential of the product and the key focuses for the user.

Understanding the user

Design Research

Recipe Personalization

Bakeology allows it's users to answer a few questions to generate recipes based on the users answers.

Recipe Finder

Bakeology allows the user to search and filter recipes based of recipe taste, culture, or likes.

Shopping Cart

Having a shopping cart feature allows the user to keep all ingredients when shopping all in one place.

3rd Party Shopping

Based off user research most people don't have the time to shop for all the ingredients. Bakeology allows it's users to send their carts to 3rd party curbside shoppers.


Low Fidelity Prototype

A low fidelity prototype was created to map out user interface layout and identity. Starting with images, text fields, and button locations.


Creating the first iteration we found flaws in the interface. Using user testing to further understand the interface issues helped create the final output.

Prototyping + Discovery

Iterations + Low Fidelity

Recipe Questionnaire

Targeting user-centrism in this digital product we create a recipe questionnaire to accommodate your food choices. 


Finding recipes and being able to filter them is a key feature of the bakeology app. Allowing you to find recipes, read in detail about them, and receive nutritional facts.

Shopping Cart

One of the targeted issues was being able to find all the ingredients to all the recipes the user was wanting to try. This was solved this by implementing a shopping cart system.

3rd Party Shopping

Most of the users responded from they survey they don't like to go to the grocery store to pick up all the items. Creating an effective way to handle this issue by using 3rd party grocery delivery services was the best solution.